Debt is not a bad word – used effectively, it's a tool that can help your medical spa develop its business plan, manage cash flow, define a value and plan an exit strategy. Learning to manage debt throughout the life of your medical spa is one of the most important financial skills you can learn. During this workshop, we will discuss the various forms of debt, how much is appropriate and what can be done to keep it under control. We'll discuss what lenders look for, how to organize your financial statements and present your medical spa or practice in a package that will get you noticed. Debt can be used to your business advantage; let us show you how.

Making recommendations and closing service sales is an art. Differentiating your services and product offerings is essential in an ever crowded market place. Learn how to define, market, close sales, and many additional components that build a successful Medical spa business. • Learn your unique selling points to distinguish yourself from the competition • Target marketing your community to build the right client base • Understand the four different communication styles people use and how to sell to them • Discover what technology can help you close premium service sales • Learn how to effectively cross market med spa services

The recession has hit the medical spa industry particularly hard. But if your business is in trouble, it might not be the fault of the recession. It may be a problem with your business; its focus, strategy and message. These times call for changes. Either you make them or someone will make them for you. That someone is the post-recession consumer. Whether you have an established medical spa, or thinking of starting one, you must understand the needs of the post recession consumer. Eric Light, president of the International Medical Spa Association and CEO of the Strawberry Hill Group will share a growth strategy- learned from in and outside the medical spa industry - that actually works.